Recent winners of Zane Lowes' Fresh Meat on Radio One, The Raid, are set to release their new single with a sexy new cult video by the industry's cutting edge talent.
The band's manager Greg Brimson hired designer, director and illustrator, Tim Fox, of Cult Loves You, to create a music video to interpret their 'Oh Lillee', single coming out on Monday, October 27.
The dark and quirky video reflects Tim's love of all things weird and wonderful and features guitarists with dog heads and animated posters all set in a smoky nicotine-stained dream world.
Greg said: "I went to Tim because I was impressed with the video he did for Sixth, who signed a massive US record deal. I courted Tim for his brilliantly unusual approach to videos."
The only faces seen in the video are the band's frontman Adam Robinson, who is wandering around his dream world searching for Lillee, played by Kelly Betts. With a background in acting, Adam, from Hemel Hempstead, is a natural.
The rest of the band Sam Street, 22, Mark Morris, 22, Andy Maguire, 26, and Paul Taylor, 22, have dalmatian and blood hound masks on, creating a look reminiscent of a Daft Punk video.
The sheer genius of the video takes nothing away from the greatness of the song itself.
It's purely addictive and shows why interest in the band from corporate companies, such as its sponsor Puma, and other bands – they supported The Datsuns recently – is mounting.
Check out the video at
www.myspace.com/wearetheraid.
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